About Roak Highlands Ranch · Colorado

Enterprise automation,
small-business scale.

Who we are

Small businesses work best when they're focused on their clients — not buried in paperwork.

At Roak, we understand that. We believe every business, regardless of size, deserves the efficiency and cost-saving power of enterprise-grade automation — and we built this company to deliver exactly that.

Our history

$1.2M in annual savings for a major financial institution — now pointed at small business.

Before turning our focus to small business, our team delivered over $1.2 million in annual savings for a major financial institution — proof of what the right automation strategy can achieve. Now, we're bringing that same expertise, technology, and impact to the businesses that need it most.

→ / Our specialties Where we go deep

Today we proudly support insurance adjusters and property managers, helping them eliminate repetitive admin so they can spend more time where it matters — meeting with clients, growing their business, delivering exceptional service.

Roak handles the paperwork, workflows, and operational busywork. You handle the relationships and results.

02 / The team Two people. One standard.

The people behind the workflows.

Leif Hovda

Co-Founder

Leif is a Colorado native with a deep background in AI and automation. After earning his degree in computer science from the University of Colorado-Denver, he began his career at one of the largest credit unions in Colorado, where he now serves as Process Automation Manager. Over the years, Leif has led automation teams that delivered significant cost savings and operational improvements for businesses of all sizes.

Outside of work, Leif enjoys time with his wife, El, and coaches high school lacrosse — bringing the same leadership and dedication he applies in his professional life.

Juan Rodriguez

Co-Founder

Juan is an Advanced Automation Developer with a strong foundation in data and business strategy. After earning his degree in Business Administration with a minor in Data Science from the University of Colorado, he began his career at one of the largest credit unions in Colorado as an Automation and Generative AI Developer. Juan's deep data expertise and practical experience set him apart, enabling him to build high-impact solutions that push automation capabilities further than most developers.

Outside of work, Juan loves traveling and spending quality time with his family — bringing the same curiosity and passion for exploration to his personal life as he does to his professional work.

→ / Let's talk 30-min discovery · free

Want to see what this could look like for your business?

Tell us where the paperwork piles up. We'll tell you where automation actually makes sense.

Book a discovery call → How we work